Buick
Over deliver
This creative was actually done after the tech scout when we realized there would be some down time on a shoot day. We integrated the idea onto Buick’s home page to increase engagement..
Autoshow video
We created a video capable of fitting on the 100 foot long video screen in the Buick's auto show booth and Instagram posts to introduce the new Cascada.
Unlikely buyers save Buick
Brothers Matt and Andy Wonnacott of Livonia, Michigan, are young, single guys who choose to drive Buicks. They are atypical Buick buyers given its reputation as an old-man sedan brand. But the Wonnacotts are unfazed.
“Look at them now; they don’t look like old people’s cars,” said Matt Wonnacott, 37, who described his 2015 Buick Regal sedan as fast, reliable and stylish. “I don’t care about perception. I just want what makes me happy.”
Andy Wonnacott, 32, has been so pleased with Buick, he is on his second Verano compact sedan in red. He said he’s “hooked” on the brand.
